Install: Founder's Growth Stack

Version: 1.1.0 | Changelog

You are creating a team of 2 agents. Each agent gets its own workspace. The Chief of Staff leads strategy and delegates marketing execution to the CMO. Follow every step below.

Strategy + marketing duo for founders. Chief of Staff handles priorities, decisions, and delegation. CMO handles marketing strategy, content, brand voice, and copy. The CoS coordinates via spawn templates.

Team Members

Agent	Role	Recommended Model
Chief of Staff	Strategic operations, priorities, delegation, decisions	Opus
The CMO	Marketing strategy, content planning, brand voice, copy	Sonnet

Files

agents/
├── chief-of-staff/agent/       # Lead agent
│   ├── (7 core files)
│   └── skills/
│       ├── strategic-planning/
│       ├── team-coordination/   # Spawn templates for CMO delegation
│       └── nightly-compound/
└── the-cmo/agent/
    ├── (7 core files)
    └── skills/
        ├── marketing-strategy/
        ├── content-planning/
        ├── brand-voice-dev/
        ├── copy-suite/          # 6 format skills + humanizer + research
        ├── creative-thinking/
        └── nightly-compound/

Setup Instructions (For the Installing Agent)

1. Name the Team

Ask the user: "What would you like to name each agent? Or I can use defaults (chief-of-staff, cmo)."

2. Check for Conflicts

Read openclaw.json. Search agents.list for any existing agent with chief of staff, operations, marketing, or cmo in its role. If found, ask per-agent: replace, keep both, or cancel.

3. Choose Mode

Ask: "Should the Chief of Staff be your main contact (Direct), or should it run behind an existing agent (Delegated)?"

The Chief of Staff gets Direct mode. The CMO is always Delegated (spawned by the CoS). If Direct: Ask platform. For Telegram: create bot via @BotFather, paste token.

4. Create Workspaces

cp -r agents/chief-of-staff/agent/* ~/.openclaw/workspace-{cos-id}/
cp -r agents/the-cmo/agent/* ~/.openclaw/workspace-{cmo-id}/

OpenClaw auto-discovers skills from each agent's workspace skills/ directory. The skill names in the config (Step 5) must match the folder names inside skills/.

5. Configure Both Agents

Chief of Staff (lead):

{
  "id": "{cos-id}",
  "skills": ["strategic-planning", "team-coordination", "nightly-compound"],
  "subagents": { "allowAgents": ["{cmo-id}"] }
}

CMO:

{
  "id": "{cmo-id}",
  "skills": ["marketing-strategy", "content-planning", "brand-voice-dev", "copy-suite", "creative-thinking", "nightly-compound"],
  "subagents": { "allowAgents": ["*"] }
}

The CMO uses "allowAgents": ["*"] (wildcard) because it may need to spawn creative sub-agents for research, competitive analysis, or copy work on demand. If you prefer tighter control, replace "*" with a scoped list of agent IDs the CMO is allowed to spawn (e.g., ["{cos-id}", "researcher"]).

6. Delegation Wiring

The Chief of Staff's team-coordination skill includes a spawn template for delegating to the CMO. The flow:

1. User talks to Chief of Staff about a marketing need
2. CoS frames the strategic context (audience, positioning, constraints)
3. CoS spawns CMO with a structured brief
4. CMO develops strategy/content, runs humanizer check
5. CMO reports back to CoS
6. CoS reviews strategic alignment and presents to user

7. Vector Memory (Optional)

Check openclaw.json for existing memorySearch config. If already configured, skip this step. If not configured, ask: "Want vector memory search? Requires an OpenAI API key." Recommended for the Chief of Staff. If yes, add memorySearch config. If no, skip.

8. Compound Loops

Set up 2 staggered crons. Ask user's timezone:

Agent	Time	Focus
Chief of Staff	3:50 AM	Priority alignment, decision quality, delegation effectiveness
CMO	3:40 AM	Content resonance, voice consistency, campaign performance

9. Review and Restart

Show summary of both agents and their configs. Ask for confirmation. Restart gateway once.

10. Verify

Send to the Chief of Staff: "I need to launch a marketing campaign for [ask user for a real product/feature]. Help me plan this."

Confirm:

• CoS asks strategic questions first (goals, audience, timeline)
• CoS mentions delegating the content work to the CMO
• CoS does NOT try to write marketing copy itself